CBS to run video ad in magazine this fall
NEW YORK–Broadcast network CBS will be advertising its fall TV season with a video-chip ad embedded in an issue of Entertainment Weekly.
The September 18 issue of the Time Inc.-owned magazine will feature the first video ad to appear in print, George Schweitzer, CBS marketing president, said Wednesday at a press conference at the company’s headquarters here.
The ad will be launched in partnership with PepsiCo to promote Pepsi Max soda and the TV network’s Monday prime-time lineup. Not everyone will be seeing it: the ad will appear in a magazine insert sent to subscribers in the New York and Los Angeles areas–an edition without the video chip will be sent to subscribers elsewhere and show up on newsstands.
The technology for the battery-powered ads was manufactured by a Los Angeles-based company called Americhip, and each ad can handle about 40 minutes of video.
Here are some more details about the Americhip technology: the screen, which is 2.7 millimeters thick, has a 320×240 resolution. The battery lasts for about 65 to 70 minutes, and can be recharged, believe it or not, with a mini USB cord–there’s a jack on the back of it. The screen, which uses thin film transistor liquid crystal display (TFT LCD) technology, is enforced by protective polycarbonate. It’s a product that has been in development at Americhip for about two years, spokesman Tim Clegg told CNET News via e-mail.
This going to be cool but the downside of this is the cost of each magazines and I you are “techy” enough, you will experiment this thing for sure, hack it and alter in any ways 😉 haha.